Strategic Communications

IT and informatics organizations often face challenges when it comes to communicating the value they add as well as the best ways to work with them. Scientists and clinicians are not trained in informatics, so they lack the ability not only to create informatics tools or algorithms, but even to understand the process. Often this results in the informatics team being included in a scientific project too late in the process, which is inefficient and costly. This also creates additional challenges, such as setting appropriate objectives and goals in the absence
of true collaboration with the scientific community, and how to ensure the informatics staff understands their priorities and imperatives.

Essex has broad experience helping IT and informatics organizations develop strategic communications plans, working
to create true, collaborative partnerships with the scientists they serve and supporting IT staff in their ability to adjust to the customer needs. By ensuring that the researchers are engaged and educated about the informatics services and the significant value of collaboration from the start of a project, the organization can align its priorities and goals to the actual scientific goals of its customers.

Read about the ABCs of Strategic Communications, on the Evalutaion Exchange, an online periodical from the Harvard Graduate School of Education.